How to earn money by sending emails?

The Internet is full of surprises. In addition to informing and entertaining Internet users, the web also makes it possible to earn money in various ways. Some people think that to make ends meet thanks to the web, it was imperative to make videos. But if you don't want to put in that much effort, you can also make money sending emails. How to proceed ?

Make money by sending emails: how does this method work?

By sending well-targeted emails, you have the possibility of making money to supplement your end of the month.

How to attract prospects?

Before you can email prospects and earn money, you'll need to create a lead magnet. Indeed, you will have to show that you have an offer or a product likely to interest the target audience. Thanks to the prospect magnet, you will be able to set up a database containing emails from potential customers.

· How does the lead magnet work?

The prospect magnet is about offering something of great value to the public for free. You can offer e-book, free video, etc. In principle, to benefit from it, the interested person must provide his email. The goal of the lead magnet isn't just to increase the number of subscribers to your page or site. This technique allows you to convert some of your followers into genuine loyal customers for your brand.

According to US researchers, this technique helps optimize call-to-action buttons by about 24%.

The stake of the prospect magnet

If you hope to make money by sending emails, you will need to carefully choose the right gift for your prospects. If it is of value to the Internet user, it will spark their interest in your brand. Thus, he will be more open to the idea of ​​discovering your offers and services. You won't have too much trouble turning him into a customer.

How does affiliate marketing work?

When it comes to affiliate marketing, people associate it with a technique for marketing a blog. In fact, this technique also allows you to earn money by sending emails.

· How to do affiliate marketing?

First of all, you will need to set up a newsletter for your blog. Then, this tool will allow you to promote certain products or services. In this kind of case, you don't need to create your own products or services. You just need to offer a company's products or services to people who subscribe to your blog. To do this, you will need to send out promotional newsletters through affiliate links. In order to get emails from your subscribers, you will need to use a lead magnet. In return, offer for example video lessons or e-books.

· What is the remuneration received?

If you go for affiliate marketing, you will be able to earn a commission on each sale. It is imperative that the customer purchases the product via the affiliate link. To successfully close multiple sales, be sure to choose products that are right for your followers.

The challenge of affiliate marketing  

Internet users are very demanding. As a blogger, you need to fully understand the expectations of your audience. To the extent that you offer them a product that is not suited to your targets, you can potentially lose several subscribers.

If you have any doubts, do not hesitate to test the products you are promoting. You will provide your audience with an authentic and more personal presentation of the product in question.

In order to keep your credibility in the middle, don't neglect your blog. By offering good quality content, you will be able to give value to the promotions that you carry out through your promotional emails.

Make money by sending emails: how to proceed?

Thanks to the prospect magnet, you have the emails of prospects potentially interested in your offers. As you have emails from your subscribers, you can use them to build up a database. To automate the sending of your emails, you can use software such as mailchimp or mailjet.

The advantage of sending emails

With your mailing campaign, you will have the opportunity to communicate directly with your prospects. It's a great way to showcase new products or services. It is also a technique for maintaining contact with your subscribers. By sending emails, you can:

  • Increase your site traffic;
  • Turn prospects into customers.

By offering products adapted to your audience, you will have the ability to get closer to your subscribers by offering them advice.

How to successfully send emails?

We must at all costs avoid landing in spam. Once you land in junk mail, you will quickly be forgotten. It will be necessary to adopt certain technical specificities. You will need to send an email that:

- Does not contain too many images;

- Do not be too heavy, etc.

You should also avoid using certain terms. When sending emails, remember to use terms that spark both the reader's interest and curiosity. Go for an original catchphrase. Choose a message that is clear, short and concise. If you send a long email, the reader will get bored. It will not read your email until the end. We must ban the use of many links in the content. Send only a few relevant links.

The most important thing is to take care of the aesthetic aspect and the content of the email. Prospects will want to read a well-presented email. If you use colors, use them in moderation. Adopt a graphic charter in accordance with your blog. Do not send your newsletter during the weekend. Few people take an interest in their mailbox during this time.

Make money by sending emails: what are the mistakes to avoid?

Once you've gotten the email from your potential prospects in exchange for a gift, avoid making some basic mistakes. You may be tempted:

  • To constantly send new products in your newsletters.
  • Always broadcast emails containing current promotions, etc.

Do not succumb to these temptations. Vary the content you offer to your subscribers. Sometimes you can offer them articles that might interest them. Sometimes you have the opportunity to offer products, etc.

Some expressions, like free, etc. are to be avoided,

Always personalize the emails you send. If you bombard your subscribers with emails, you will fall straight into spam. Choose the right niches to send a newsletter.

Earn money by sending emails: how to optimize earnings?

How to know if the emails you send meet your expectations. You will need to determine:

  • The open rate: do your subscribers actually read the emails you send? It is important to determine the number of emails opened. In order to motivate your targets to read the content of the email, the subject must be as attractive as possible.
  • Click-through rate: once the prospect has opened his email and read its content, has he performed the desired action? You will only be able to earn money if your targets have performed a specific action.

To maximize your chances, offer content that is suitable for connected mobile devices. Thus, the Internet user will be able to take any action using his smartphone or tablet.

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